Characteristics of Opt-In and Permission Based Marketing

There is another aspect to internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of internet marketing.

Opt-in and permission based marketing is clearly a star in its own right when it comes to converting your prospects into buyers. This is where much of the favorable client and businessman relationship flourishes well. Briefly, we describe here the three characteristics of opt-in and permission based marketing.

Personal

This is definitely the first adjective in the magic three. Personal correspondence never fails to get the consumers attention. Just put yourself in the position of your lead. Wouldnt you be just as exasperated opening another cold and uncaring email that is just obviously trying to siphon off some of their money for selfish pursuits?

If you want to be an Internet marketer with an effective opt-in listing, you must treat your leads like human beingcomplete with emotion, calling them by their first name (you can actually automate that!), and making them know that beyond marketing, you genuinely care about them. This is not something you do to flatter. It will not pan out properly if you are not as sincere in creating a personal touch to your business.

Anticipated

Opt-in lists are often anticipated. After all, it was they who explicitly subscribed under you, right? The thing about unwanted and unexpected marketing pitches is that they instantly go to the trash bin. Meanwhile, if you have the person under your opt-in list, they will really wait for the newsletter to arrive at their email inbox. The fact that they took the time to subscribe to your site means that they are willing to allot your updates some time. This is really a good opportunity to seize.

Relevant

This is also another important facet of permission based marketing. The content of your newsletter must be relevant to what the person has subscribed. Since this is an anticipated marketing form, you will have to meet certain expectations as to the content and its relevance to their particular needs. This is where other marketing strategies fail.

In permission based marketing, it already answers the whats in it for me? quality that most customers look for through the relevance of the things they gain from the effective Internet marketer.

Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The Masterlistbuilder.

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Do You Make This Mistake Recruiting Women?

Women tell me that the biggest reason they contemplate quitting is because they don't think they can say and do what they're being taught to - even when their upline is a woman. Here's a stark example of something like that.

It's been a tradition in our industry to lead with recruiting, and then to emphasize the "big money, free time," the "big check" or the flashy cars, and "mansion on the hill."

Although not even ONE percent actually attains anything resembling a "big check" (say $10,000/mo or more), to say nothing of the mansions and flashy cars, it is the way the men have always led and presented the business, and they've taught women to lead the same way.

Of course, those who actually HAVE the big checks and new cars are often used do 3-ways with other distributors, so that the big check story can be told. It's standard fare.

It so happens that one big kahuna woman earner, who was in the last Nylon Woman class, fessed up that for the last few years, she too, told any new woman prospects her big money story. After all, that was the practice in her company too. Often, though, she told me the woman prospect would decline, much to the surprise of my successful friend.

So why would leading with the big money or mansion story NOT work with most women prospects?

Three reasons right off.

1) Most women in our business, and those looking, are PART TIME. They have perhaps 5-10 hours a week. Do we take them for such nitwits that they cannot figure out that there is no way with 5-10 hours a week, that they will get the big money or mansion on the hill anytime soon, especially when it's likely that her husband, who is working 60 hours a week, is not doing either of those things yet?

2) Did anyone ask HER what SHE is looking for? Before they start bragging and strutting their stuff?

3) Most women, research has shown, do not respond well to bragging and big hype. Unlike men, who apparently do it and respond to it better.

Martha Barletta, researcher on women's buying habits, tells men marketers:

"No need to strut your stuff. One way men earn each other's trust is to communicate their track records. A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy." She continues,

"I call these credibility displays, because they remind me of a peacock who's very proud of his tail feathers. Don't get me wrong - this is the right thing to do in male gender culture...But women don't brag. They'll tolerate it quietly, but they won't be impressed. As a matter of fact, rather than buidling respect, credibility displays are much more likely to ruin rapport."
-"Marketing to Women",
Martha Barletta, 2003

What say you? Shall we stop doing the credibility displays (your own or that of a top earner) on that "first date" with a woman? So as to stop "ruining rapport" with them by mistake? And on the first date, no less?

And remember, one of those part time women, the Nylon Woman, might go full time later, as you can see in the "Nylon Woman story".

What say you?

Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a giant resource site, BananaMarketing.com which features hundreds of stories, tips, books and CD programs for those who want to learn the art of network marketing.

Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com.

Ebook Resell Rights Start making money today selling resell rights product. Hundreds of the latest ebooks and marketing tools to help you build your internet marketing empire.

Home Business Information Excellent resource on how to get started making money online.

Private Label Rights Ebooks Put your name on these ebooks. Sell them as your own or give them away to build your optin email list and start a viral explosion of traffic to you website.

Blogger Generator You are just seconds away from discovering the ONLY online power-tool that will get your web sites indexed in mere hours and will drive you to the top of the search engines quickly and effortlessly... meaning more traffic and sales for YOU.

Super Affiliate Handbook Read for yourself the amazing true story of how one woman, with no previous business experience, earns $500,000+ per year ... selling other people's stuff online!

Marketing Resouces Find the marketing resources you need to build your online business. An Excellent selection of products for Clickbank and Amazon.com.

Ebook / Ebooks / E-book / E-books / E book / E books / Resell Rights / Reprint Rights / Resale Rights / Private Label Rights / Internet Marketing / Affiliate Marketing / Online Business

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